Question 3

Question 3: What have you learned from your audience feedback?

The research method I used to obtain my audience feedback was a quantitive questionnaire, designed to get general rather than detailed feedback. I used 10 participants (5 males and 5 females) of the age range 15-25 which is the target audience for my music video.

These are the questions I included in my general feedback:

1) How much did you enjoy the music video?
I chose this particular question to get a sense of it's appeal to my target audience.

2) Did it hold your attention?
This was an important question because it determines whether the audience would want to continue watching it. If it was boring and did not hold their attention then revisions would be needed.

3) How do you rate the camera work and editing?
This question was designed to see whether participants thought my camera work and editing was appropiate and above amateur level.

4) How do you rate the standard of mise en scene?
This is an interesting question as the mise en scene is important. It will be interesting to see whether my target audience will rate it highly.

5) Was the music video the correct length, too short, too long or don't know?
If my music video was said to be too long or too short I would have to change the length to suit my audience.

6) Would you watch the music video again, yes, no or undecided?
I chose this question because I want the target audience to enjoy my production and watch it again.

7) Can you suggest anything that could improve the appeal?
This question is vital because I could improve anything they said that needed to be improved.

8) Were there any aspects that you find offensive, i.e. representation of race, gender, age, culture?
This question is important as I don't want to offend anyone through this music video.

9) Was there any part you found confusing or hard to understand?

10) What is the best part of the production?

11) Does the video reflect the style of the music, yes, no or undecided?

12) Does the video sucessfully promote the artist/band/group, yes, no or undesided?

13) On a scale of 1 - 5, how do you rank the music video?

This is an example of the questionnaire and feedback I recieved.

To obtain detailed feedback I emailed the artist Daniel Cope on a social networking website called Facebook. From there he could view my music video on YouTube and made appropriate comments on what he likes and how to improve it.

This is a print screen of our conversation on Facebook. It displays Daniel's own personal opinion of the music video and what I could do to improve it.

Aspects he likes:

'I like how the video reflects what's happening in the lyrics, I like Photography/shot set ups (nicely framed)'

Suggestions for improvement:

'Maybe using a tripod or some sort of stabling device to give the shots a smoother feel,
maybe removing the interlace in a program like final cut pro so the horizontal interlace lines dont show up. Perhaps quicker shot transitions so each clip length is kept to around 2 or 4 seconds.
Maybe if the video was in HD?'

These suggestions were really helpful as quicker shot transitions would be more effective and using a tripod would have helped the shakiness of the shots.