Brian Korteling
This is one possibility for our chosen unsigned artist. He called Brian Korteling and is a local singer/songwriter which was one of the main reasons why we would have chosen him. Because he lives in Norwich would have made it much easier to get some raw footage of him playing at a gig, or even ask him to appear or be involved with our music video.
It is clear by this acoustic performance that he is naturally talented and has a great voice, however, this folk song was a little boring and we weren’t sure about the target audience demographic.
This is another one of his songs that he played at the Norwich Art’s Centre which has more of a rhythm and demonstrates his impressive guitar skills and musicianship. We quite liked this song but preferred and decided on another artist.
Ask Lydia
Another unsigned act we were going to chose was the band called Ask Lydia. They are again a local band that I know quite well as I used to go to school with them. I know that they are committed so it would have been easy to film them either playing at a gig or whatever location we would decide on. They are extremely talented musicians who have a retro vibe and could be compared to bands such as The Smiths and Joy Division.
This is the group performing the first single released called ABC. I personally think that the lead singer's (James Matthews-Hiskett) voice sounds like The Smith's lead singer Morrissey. These bands are very similar as they are the same genre of alternative rock/indie pop.
This is the music video for The Smiths singing 'This charming man'. It consists of a live performance which would definitely have been used for Ask Lydia's music video because it is typical for that to be included in this specific type of genre.
The New York Fund
The New York Fund were another unsigned act that appealed to me as I enjoyed their old rock'n'roll sound mixed with a fresh, indie feel.
This song is called 'The Guns of Camden Town' and features the band playing a live perfomance.